A New Look at Gaming: The New Video Game Insights Interface

At Sensor Tower, we are committed to building the most robust, unified platform for gaming market intelligence. Today, we are taking a significant step forward by elevating the Video Game Insights (VGI) interface to be in alignment with the core Sensor Tower frontend.

The new interface is much more than a simple refresh. It is about creating a cohesive, reliable experience that deeply connects VGI to the broader Sensor Tower ecosystem. Our goal with this redesign is to continue supporting your current workflows, while enabling all users to interact with gaming data in new ways. 

New Capabilities:

• Bookmarks: Your workflow is unique. You can now save custom chart configurations, filtered game lists, and preferred page views. Pick up exactly where you left off, regardless of how you navigate to your work.

• Language Localization: To better support our global teams, we are introducing localized interface text, making the power of VGI accessible in more regions.

• Compare Reports: A new reporting option that helps you dynamically compare and visualize metrics across different titles. 

• Market Share Reports: We’ve merged Market Data and Genre Analytics into a coherent, consolidated report that highlights market-level data in one place.

Elevated Experiences:

• Game Revenue: View all revenue types in one chart (for Steam) or free v. paid games (for console).

• Country-level Insights: Apply country-level filtering for time-series data and isolate market-level trends.

• Consistent Visualization: Move seamlessly between VGI and other Sensor Tower products with consistent navigation and data visualization options.

Our Commitment to a Smooth Transition

We understand that VGI is a critical part of your daily intelligence gathering. To ensure this migration is as smooth as possible for our current users, we are following a phased rollout:

• August 15th, 2026: The new interface becomes the standard experience, offering a more robust and streamlined platform. Legacy access will remain available during this transition period.

• October 31st, 2026: We will fully transition to the new, modernized VGI interface.

This migration is an ongoing effort. We are actively working to bring features to the new environment and are continuing to expand the integration of existing Sensor Tower features.

Excited to get started? Click below to schedule a demo.