Social Media
Unlock revenue streams from new and existing advertisers with unmatched competitive intelligence.
The world’s most innovative social media companies trust Sensor Tower
Capture greater market share from your advertisers
See how top advertisers on your platform allocate their ad budgets to your competitors and identify opportunities to gain share of wallet. Gain a holistic view of the market and its revenue potential and identify opportunities for innovation and growth. Be informed of macro trends for advertising across TikTok, Facebook, Instagram, X, Threads, and more in order to plan your selling strategy.
Build a smarter sales pipeline
Identify top-spending brands that aren’t yet advertising on your social media network, and use detailed insights into their ad campaigns to pitch and win their business. Evaluate their spending strategy and highlight how you can help them expand their reach. Analyze specific brands’ ad creatives and seasonal campaigns to effectively tap into their goals.
Arm your sales team with the power of data
Go into your pitches with the right information. Know exactly what advertisers are spending on specific campaigns and where they’re advertising to show them you understand their business. Track the success of ad campaigns by analyzing downstream metrics that align with their performance.
Thrive in mobile
Strategically stand out from competitors
Master stickiness
Invest in the features that retain users
Optimize paid spend
Optimize advertising for maximum impact
Sensor Tower Blog
Digital Advertising Insights • July 2026
Introducing The Sensor Tower MCP Server
As more and more businesses turn to AI to simplify and optimize processes, companies are constantly finding new ways to work smarter, not harder. In fact, 91% of businesses, with more than fifty employees, use an AI agent within the customer journey, and are increasingly interacting with, and leveraging AI as part of their workflow.
