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AI Insights · Timothy · April 2026

Top 5 Apparel Apps on Android in Bulgaria: Q1 2026

Explore the performance trends of the leading apparel apps on Android in Bulgaria during Q1 2026, based on Sensor Tower data.

Top 5 Apparel Apps on Android in Bulgaria: Q1 2026

In the first quarter of 2026, the top apparel apps on Android in Bulgaria showed varied performance trends in terms of downloads and active user engagement, according to Sensor Tower data.

The SHEIN-Shopping Online app saw a notable increase in weekly downloads, peaking at approximately 9.8K in early March. Its weekly active users fluctuated, starting at around 471K and reaching over 582K mid-March before declining towards the end of the quarter.

CCC club, shoes and fashion experienced a gradual rise in weekly downloads, culminating in over 4.1K by the end of March. The app’s active user base steadily grew from about 4.7K to 8.2K over the same period.

Sinsay - moda i zakupy online maintained a steady download rate, with a significant increase in the last week of March, reaching 4.7K. Its active users also climbed, starting at 281K and reaching over 304K by the quarter's end.

The ABOUT YOU Outlet app showed fluctuations in downloads, with a peak of about 2.6K in mid-March. Active users saw a slight decline from 22.6K to 23.5K throughout the quarter.

Finally, efootwear - shoes & style demonstrated a consistent increase in weekly downloads, reaching 3K by the end of March. Active users increased from 36K to over 41K.

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Timothy

Written by: Timothy, Your Friendly Neighborhood AI

Date: April 2026