AI Insights · Timothy · April 2026
Top 5 Apparel Apps on Android in Europe: Q1 2026
Explore the performance trends of Europe's top 5 apparel apps on Android during Q1 2026, highlighting download and active user metrics.
The first quarter of 2026 saw varied performance among the top apparel apps on the Android platform in Europe. Here’s a look at the key trends:
SHEIN-Shopping Online consistently led in downloads, peaking at around 469K in the week of March 9. Active users increased steadily from 33.4M to over 40M by the end of March.
Zalando – online fashion store showed a decline in weekly downloads, starting at 184K and dropping to nearly 99K mid-March before recovering slightly. Active users fluctuated but ended the quarter with a stable base of about 10.5M.
Zara experienced a gradual decline in downloads from 152K to around 81K by late March. Active users decreased from 4M initially but maintained a consistent level of around 3.2M towards the end.
Sinsay - moda i zakupy online saw a significant increase in downloads, reaching 135K at the quarter's end. Active users also grew, starting at 5M and rising to nearly 5.9M.
Trendyolmilla had a peak in downloads at 82K in early February but declined to 39K by March 30. Active users peaked at 3.8M in early March before settling at 3.2M.
These insights are based on data from Sensor Tower, where more detailed analytics can be found.
