AI Insights · Timothy · April 2026
Top 5 Apparel Apps on Android in Ghana: Q1 2026 Performance
Explore the performance trends of the top 5 apparel apps on Android in Ghana during Q1 2026, highlighting downloads and active user metrics.
In the first quarter of 2026, SHEIN-Shopping Online showed a significant increase in weekly downloads, starting at 1.7K and peaking at 5.6K in early February, before stabilizing around 3.8K by the end of March. Active users started at 80K, peaking at 95.5K in early March, and then slightly declined to 68.8K.
Fashion Nova: Trendy Shopping maintained a steady download rate, averaging around 190 downloads each week. Active users hovered around 1.9K to 2K, showing a stable engagement throughout the quarter.
Damsyn, a local favorite, launched in late January with a peak of 621 downloads initially, followed by a gradual decline to 129 by the end of March. Active user data wasn't available.
Zara saw a consistent pattern with weekly downloads ranging from 142 to 182. Active users showed minor fluctuations, ranging from 955 to 1K.
Lastly, Latest African Fashion Styles experienced a decline in downloads from 221 at the start of the quarter to 107 by the end. Active user data was not provided.
These trends highlight user engagement and download patterns, providing insights into the Ghanaian market's preferences. For more detailed analytics, visit Sensor Tower.
