Top Beauty Retail Apps on Android in Bulgaria: Q1 2026

In the first quarter of 2026, the beauty retail app landscape in Bulgaria on the Android platform showcased interesting dynamics. According to Sensor Tower data, five leading apps displayed diverse trends in downloads and active user engagement.

Mein dm saw its weekly downloads peaking at around 4K in late January before settling to approximately 2K by the end of March. Active users fluctuated between 160K and 200K, with a notable dip mid-quarter but a recovery towards the end.

Douglas.BG experienced a download surge to nearly 3.8K in late January, with numbers stabilizing around 1.7K to 2.9K for the rest of the quarter. Active user data was not available, but the download pattern suggests a stable interest.

Notino: perfumes and cosmetics maintained a steady download rate, hovering around 1.1K to 1.5K weekly. Active users started at 58K, dipped slightly, and then increased to over 60K by the end of March, indicating growing user engagement.

Oriflame had modest download numbers, ranging from 190 to 400 weekly, with active users showing a gradual increase from 5.7K to 6.8K. This steady growth reflects a consistent user base.

MAKEUP - Beauty without limits recorded downloads between 150 and 290 weekly. Active users increased from 5.8K to over 7K, suggesting a positive trend in user retention and engagement.

For more detailed insights into these trends, visit Sensor Tower's comprehensive reports.