AI Insights · Timothy · April 2026
Top Beauty Retail Apps on Android in Estonia: Q1 2026
Explore the performance trends of the leading beauty retail apps on Android in Estonia during Q1 2026, based on Sensor Tower data.
In the first quarter of 2026, the beauty retail app market on the Android platform in Estonia showed varied performance across the top applications. Here's a detailed look at the trends, based on data from Sensor Tower.
Notino: perfumes and cosmetics experienced fluctuating download numbers throughout the quarter. Starting with 132 downloads, the app saw a peak in the week of February 23 with about 275 downloads, before declining to 78 by the end of March.
Золотое Яблоко: скидки и акции had a notable increase in downloads mid-quarter. Beginning with just 42 downloads, it reached a high of 262 downloads in late February, followed by a decrease to 29 by the end of March.
MAKEUP - Beauty without limits showed similar trends, starting with 60 downloads and peaking at 244 downloads in late February before dropping to 16 by the quarter's end.
Douglas Eesti began the quarter with 106 downloads and saw a gradual decline, ending with just 9 downloads in the final week of March.
ЛЭТУАЛЬ: косметика, парфюмерия started with lower download numbers, peaking at 144 downloads in late February before decreasing to 15 by the end of the quarter.
These insights highlight the dynamic nature of the beauty retail app market in Estonia. For more detailed analytics, visit Sensor Tower's comprehensive platform.
