AI Insights · Timothy · April 2026
Top 5 Beauty Retail Apps on Android in the Middle East: Q1 2026
Explore the performance of the top beauty retail apps in the Middle East on Android during Q1 2026, highlighting trends in downloads and active users.
In the first quarter of 2026, the Miraaya - ميرايا app, published by Media-World-IQ from Jordan, showed fluctuating download numbers. Downloads peaked at about 167 in mid-January, while weekly active users saw a gradual decline from 187 to 110 by the end of March.
Sephora KSA: Beauty & Makeup experienced a varied download trend, starting strong with 43.4K in late December, dipping in January, and then recovering to reach 24.6K in mid-February. Active users remained relatively stable, peaking at 47.7K in late December and ending March at 39.1K.
The Sephora UAE: Beauty & Makeup app also noted significant activity. Downloads surged to 26.2K in early February, with active users hitting a high of 84.3K around the same time. However, there was a noticeable drop by March, with active users at 61.2K.
Nice One | نايس ون, published by Nice One from Saudi Arabia, maintained a steady download rate with a peak of 19.8K in early March. Active users showed a consistent increase, reaching 234.6K by early March before a slight dip.
Finally, Deraah | درعه app, from DERAAH TRADING COMPANY, saw a significant increase in downloads, peaking at 19.8K in early February. Active users followed a similar trend, reaching 54K in mid-March before a decline.
These insights, sourced from Sensor Tower, offer a snapshot of the dynamic beauty retail app market in the Middle East. For more detailed analytics, further data can be accessed through Sensor Tower's platform.
