Top Beauty Retail Apps on Android in Turkey: Q1 2026

In the first quarter of 2026, the top beauty retail applications on the Android platform in Turkey displayed varying performance trends, as revealed by Sensor Tower data.

Gratis - Kozmetik & Makyaj experienced fluctuations in weekly downloads, peaking at approximately 57.8K at the end of January. Despite a dip in mid-February to around 28.4K, downloads rose again, reaching about 46.3K by mid-March. Weekly active users saw a peak of 1.27M in mid-March, following a slight decline earlier in the quarter.

Watsons: Kozmetik ve Alışveriş maintained a steady download rate, with a high of 31.3K in mid-January. Active users showed a notable increase, peaking at 508.9K in mid-March, demonstrating a strong user engagement trend.

Sephora - Make-up, Beauty saw a gradual increase in downloads, starting at 5.8K and reaching nearly 9.9K by the end of March. Active users fluctuated, with a notable peak at 150.1K in mid-March, before dropping to 89.7K by the quarter's end.

Rossmann experienced steady downloads throughout the quarter, with a peak of 8.6K in early January. Active users showed a significant increase, reaching 93K in late March.

Kiko Milano: Makyaj & Kozmetik had a varied download pattern, peaking at 8.3K in late January. Active users showed a steady decline, ending the quarter at 34.9K.

These insights from Sensor Tower highlight the dynamic nature of the beauty retail app market in Turkey. For more detailed analytics and trends, visit Sensor Tower's platform.