Retail Media Report 2026: Impressions, Market Share, & More

Dive into our definitive recap of the last year in retail media — including stats on impression share, category split, top networks, advertising strategies, and more.

A New Look at Gaming: The New Video Game Insights Interface

Data Drop: 4 New Web Insights Reports & How To Use Them

Let's walk you through four new Web Insights reports, and what they can do for your brand: Web Overlap, Path Journey, Conversion Rate, and Search Keywords.

Snack Brands Are Hungry for Retail Media

From household names like Frito-Lay and Oreo to emerging brands like David Protein and Khloud, Snack Foods brought together one of retail media's most diverse landscapes. We explored how retailer partnerships and major campaigns reshaped the leaderboard throughout 1H 2026

Q2 2026 Digital Market Index: Monetization Depth Outpaces Download Growth

Explore the latest web, mobile, and digital advertising data from Q2 2026. Learn about monetization depth, non-gaming expansion, evolving AI workflows, and the retail ad rebound.

Income Brackets, Heatmaps, & More: What's New In Audience Insights

Sensor Tower's demographics data just got a major revamp. Audience Insights now gives you access to income data across thousands of consumers, sharpening your ability to create targeted campaigns and break through the noise. But that's not all: you can now compare audience segments side-by-side, in sleek new reports such as our heatmap view. Get the full scoop below.

ChatGPT Ads Are Here! Now WE Are Tracking The Machine

Recently crossing the 1B monthly active users milestone, ChatGPT has become one of the most frequented digital channels globally, and February, 2026 marked a turning point as the LLM began serving ads within chats. Naturally, Sensor Tower got to work. Introducing our newest channel - ChatGPT ads.

The Art of The Steal: GTA VI is Coming, And This is The Game Tracker You Need to Prepare

Since its release in 1997, Grand Theft Auto has become one of the most successful game franchises in history, selling more than 450M copies worldwide, putting it in rare-air with Pokémon, Mario, and Call of Duty. With Rockstar Games’ latest installment GTA VI set to release in November, our live game tracker gives you all the updated data you need across PlayStation, Xbox, and Steam.

Top 10 Worldwide Mobile Games By Revenue and Downloads in July 2026

Honor of Kings surged to the top as the world’s highest-grossing mobile game in July 2026. Pokémon GO, Gossip Harbor, Whiteout Survival, and Royal Match rounded out the global top five.